Wondersona
Hitting festival-goers without going to the festival
art direction — design — social campaign
In the lead up to Splendour in the Grass 2019, Ultimate Ears needed to cement itself in the minds of festival-goers as the number one party brand. The problem was, Ultimate Ears wasn’t going to have any official presence at the festival. So, we launched Wondersona: a chatbot tool to help live music lovers identify and celebrate the eclectic personalities that frequent festivals.
With a Facebook Messenger Chatbot fans interacted with the brand in a new way to discover what Wondersona best matched their festival vibe. From energetic Fireballs to mellow Avocados there’s a Wonderboom for every festival lover. Taking inspiration from the myriad of mindless personality quizzes that flood newsfeeds (think the ever important question “What is your inner potato?”), the quiz asked questions specific to the festival experience and the types of behaviours people see at these events.
If you were wondering, I was a Fireball.
“…a soft spot for the entire lineup of a festival…a passion for good times and good tunes and can’t wait to impress the festival crowd with your squad-coordinated romper and legionnaires cap combo.”
Yep, sounds about right.
